NEW DELHI: Hindi film actor Suniel Shetty was on Tuesday appointed the brand ambassador of the National Anti-Doping Agency (NADA).
The country’s anti-doping body is hoping that Shetty’s celebrity status helps its efforts to clean up sports in the country from the menace, PTI reports.
Shetty’s personae as a “muscle man” in the film industry makes him a good “fit” as of the 150+ athletes who failed dope tests this year, bodybuilders make up more than one-third of the offenders.
NADA director general Navin Agarwal told the newswire that Shetty’s celebrity status will give him more “clout” and “reach” than a former or a current sportsperson.
“We thought that an actor of the status of Suniel Shetty will be able to send out message to shun doping, that doping is not good for themselves and for the country. We felt that celebrities will have more outreach to the masses of the country as they have a lot of following,” Agarwal told PTI.
