MUMBAI: NBA India has launched a 36-second promotional campaign to announce the return of Primetime Sundays in the country for the second year in a row.
Sony Ten 1 will broadcast five games every Sunday from the period of 10 March to 7 April at 9.30 PM IST. It features some of the top matches involving teams such as Chicago Bulls, LA Lakers, New York Knicks, Toronto Raptors and Milwaukee Bucks, all of which have a significant fan base in the country.
SPN will also produce a customised wraparound show before and after the Primetime matches which will have experts from the world of NBA in India and globally providing analysis and insights of the games.
NBA has taken a similar initiative in Africa and Europe as well.
