PURCHASE, N.Y.: Starry, PepsiCo’s newly unveiled lemon lime flavored soda, will become the official soft drink of the NBA, the WNBA and NBA G League in North America.
Capitalizing on the leagues’ successful partnership with MTN Dew, Starry will leverage the platform of the biggest weekend in basketball to make a splash, becoming the title partner of the NBA All-Star 3-Point Contest, which takes place on February 18 in Salt Lake City, Utah.
Starry is making its debut in regular and zero sugar just in time for NBA All-Star 2023. The brand will premiere its all-new commercial during NBA All-Star 2023, featuring notable talent, along with a couple surprise appearances.
“We believe that a dose of the unexpected creates a little more fun, and that’s why partnerships with the NBA, WNBA and NBA G League, and specifically the 3-Point Contests, are the perfect fit for Starry,” says Michael Smith, senior director of Starry Brand Marketing. “Starry will bring a fresh perspective to the NBA, WNBA and NBA G League and help elevate the game’s most exciting moments.”
“We are thrilled to welcome Starry to the NBA, WNBA and NBA G League as the leagues’ new official soft drink,” said Tara Mulcahy, head of Marketing Partnerships at the NBA. “The NBA family and PepsiCo have a tremendous track record of finding new and meaningful ways to engage our fans, and bringing the success we’ve built with PepsiCo’s portfolio of brands to STARRY through NBA All-Star is a fitting way to introduce the product to the public.”
“The WNBA is proud to continue its relationship with PepsiCo as Starry becomes the latest member in our lineup of world class partners,” said Colie Edison, chief growth officer at the WNBA. “PepsiCo has been a strong supporter of the WNBA, helping grow the league through its activation around WNBA All-Star events like WNBA Live and the 3-Point Contest, and we look forward to being part of this special launch.”
Starry 3-Point Contest
Introducing the new ‘Starry Range’ – the most electric shot in all of sports is coming to State Farm NBA All-Star Saturday Night with a twist. The Starry 3-Point Contest is the ultimate test of range featuring the NBA’s best sharpshooters. We’re talking about the NBA’s greatest from behind the arc…those who can drill it from deep on repeat.
Here’s how it’ll go down:
Players will shoot a total of two (2) custom Wilson Starry basketballs from 29′ 9″ out – 6 feet behind the deepest part of the current 3-point line.
Each basket made from the ‘STARRY Range’ is worth 3 points, and each round is worth a total of 40 points.
The Starry 3-Point Contest will take place in Salt Lake City on Saturday, February 18 during State Farm NBA All-Star Saturday Night.
NBA All-Star 2023
Starry is bringing the flavor to Salt Lake City for a weekend full of fun.
Starry will be out at NBA Crossover, NBA All-Star’s premier immersive fan event that showcases the intersection of basketball and culture, all weekend long with:
PLAYER APPEARANCES
Some of the league’s best will be at NBA Crossover – including Zion Williamson, Tyrese Maxey, Jordan Clarkson, A’ja Wilson and many more.
SHOOT YOUR SHOT CHALLENGE. Starry is giving away $100,000 at NBA Crossover and fans can get a piece of the pie just by sinking the most 3-point shots in 60 seconds to win $33,000 each day. Fans are encouraged to come by, test their range and track to see if they have what it takes to go head-to-head against the best sharpshooters in Salt Lake City.
The Starry Roster
Some of the game’s biggest names will begin repping the Starry brand. These are the players taking shots, making moves and driving culture…names like 2x NBA All-Star Zion Williamson, 2x NBA All-Star Zach LaVine, 2x WNBA MVP A’ja Wilson, and 5x NBA All-Star and 4x NBA Champion Klay Thompson.
PepsiCo x NBA / WNBA / NBA G League
PepsiCo signed on with the NBA, WNBA and NBA G League as the official food and beverage partner in 2015 in a deal that includes Aquafina, Brisk, Doritos, Gatorade and Ruffles.
Starry will additionally present the 3-Point Contest at WNBA All-Star, also featuring the Starry Range deep shot, and will engage fans on site at WNBA Live, the league’s fan festival.
