LONDON-BASED TECHNOLOGY BRAND Nothing has announced a title sponsorship partnership with Royal Challengers Bengaluru (RCB) for the 2026 season, following the franchise’s championship-winning campaign in 2025.
Under the agreement, Nothing Smartphones will serve as RCB’s principal brand partner, gaining prominent visibility across match jerseys, digital platforms, in-stadium assets and fan engagement initiatives throughout the season. According to a media release, the partnership underlines Nothing’s rising footprint in India, where it has emerged as one of the country’s fastest-growing smartphone brands.
The announcement caps a period of strong momentum for Nothing in the Indian market, marked by multiple product launches and expanding community engagement across key cities. The company has also confirmed plans to open its first flagship store in India on 14 February, with Bengaluru selected as the launch location.
Nothing co-founder & India president Akis Evangelidis said, “RCB’s journey last season was unreal. It captured the emotion, hunger and energy that define cricket in India. As the fastest growing smartphone brand in India, partnering with the champions as their Title Sponsor feels like the right next step for us. The team’s passion, connection with fans, and fearless approach to competition mirror the values we have built Nothing on. India is at the heart of Nothing’s story, and this collaboration gives us a chance to connect even deeper with the fans.”
RCB chief operating officer Rajesh Menon added, “We’re delighted to welcome Nothing as our Title Sponsor. As one of the fastest-growing consumer tech brands, Nothing aligns naturally with RCB’s creative, next-gen ethos. Building on our championship season, this partnership commits to elevating fan experiences through bold storytelling and innovation.”
