SINGAPORE: Asia’s leading mixed martial arts promotion One Championship, has announced a collaboration with Twitter to live stream its bouts on the platform, starting with five matches from One: Kings of Courage, set for Saturday at the Jakarta Convention Center in Indonesia.
Twitter will be the exclusive live stream platform for two matches from the main card (Victorio Senduk vs Yohan Mulia Legowo, and Yusup Saadulaev vs Masakazu Imanari), and will also broadcast all three preliminary matches live. The bouts will be available for free to logged-in and logged-out users on Twitter and on connected devices globally through @ONEChampionship.
It is worth noting that One has announced plans to hold its first event in India in the second half of the year. Whether that will happen remains to be seen as the MMA promotion has already announced its 2018 calendar featuring 24 live events taking place in various cities across Asia, with multiple stops in Manila, Jakarta, Kuala Lumpur, Yangon, and Shanghai. The partnership with Twitter encompasses all 24 One Championship live events in 2018.
Chatri Sityodtong, chairman and CEO of One, stated: “I am thrilled to announce One Championship’s partnership with social media platform, Twitter. This will allow us to further showcase the beauty of martial arts to a global audience. This partnership signifies the two companies’ commitment to developing martial arts in Asia and extend the reach of our exciting live and digital content. Martial arts fans, particularly those on the Twitter platform, will be able to enjoy free ONE Championship bouts while engaging in real-time conversation.”
Maurizio Barbieri, head of Sports Partnerships for Southeast Asia at Twitter, stated: “One Championship is a true sports media powerhouse. We are excited to team up with them to increase their reach to millions of fans around Asia and the rest of the world. More than ever before, if you can’t make it ringside, Twitter will be the best place to follow the action live, right when it is happening.”
