VIRAT KOHLI’S SPORTSWEAR AND athleisure brand One8, now majority owned by Agilitas Sports and with the cricketer as a minority stakeholder in the parent company, has unveiled the ‘Seam XVIII Signature Test Red’ footwear drop, a limited-edition release inspired by Kohli’s Test cricket legacy.
The shoe is priced at ₹9,230, a direct reference to Kohli’s final tally of 9,230 Test runs. Through its choice of pricing, One8 has built a narrative around Kohli’s contribution to Test cricket, allowing fans to own what is being pitched as a “tangible piece” of that story.
The launch also signals a broader shift in Kohli’s focus towards building a global sportswear brand. As a co-owner of One8, he has taken an active role in product development, reportedly approving the final design after rejecting multiple iterations.
With pricing in the premium segment, including cricket spikes at Rs 13,999 and lifestyle variants starting at Rs 6,999, One8 is being positioned as a high-performance global brand, competing with athlete-led labels worldwide.
