OPRAAHFX HAS EXECUTED a collaboration between ChatGPT and Mohammed Siraj, as part of a content-led initiative.
The collaboration features Siraj interacting with ChatGPT in a format built for social media, combining conversational AI with personality-led storytelling. The film positions AI as part of everyday digital behaviour, with Siraj also shown using ChatGPT within the narrative.
OpraahFx led the mandate end-to-end, from closing the deal to overseeing execution.
ChatGPT has previously collaborated with Indian cricketers. Smriti Mandhana and Harmanpreet Kaur featured in a campaign showcasing its use cases, signalling a push towards mainstream adoption.
The Siraj-led collaboration is now live across social media platforms.
