Cricketer Rishabh Pant has partnered with the World Bank to raise awareness around cleaner air and the need for collective action in South Asia for a sustainable environment.
In an inspiring campaign message, Pant compares the world to a dressing room, reminding us that we are all part of one team with the same vision when it comes to protecting the planet. He draws a comparison to the core of Indian culture focused on “Vasudhaiva Kutumbakam” – a Sanskrit phrase that translates to “The world is one family.”
Pant’s voice adds weight to the World Bank’s on-going push for stronger regional cooperation on air quality across South Asia. The campaign highlights that collaborative approaches to pollution control are 45% cheaper than individual local efforts. Pant, who has inspired millions on the cricket field, is now lending his reach to an equally vital cause of environmental awareness.
This effort is about more than just advocacy and a reminder that athletes, institutions, and individuals can come together for real impact. With Pant as a key voice in this movement, the hope is to connect with young people and communities across borders.
