MUMBAI: Paytm, the digital wallet company owned by One97 Communications Private Limited, has retained the title sponsorship rights of Indian cricket for the next four years (2019-23).
The winning bid was Rs 3.268 billion to be paid for 2019-23 home season. The winning bid (per international match) was Rs 38 million, which is a 58% incremental value increase over the previous per match value of Rs 24 million.
Paytm had replaced Micromax in 2015 for a four-period that expired earlier this year. The Board of Control for Cricket in India had floated tenders for fresh bids earlier this month.
India’s international commitments at home start with the series against South Africa. The Proteas play three Tests and as many T20 internationals between September 15 and October 23. Paytm’s name will be prefixed in the series heading.
The e-commerce company will hold the title rights to all BCCI tournaments.
BCCI statement in full:
The Board of Control for Cricket in India (BCCI) on Wednesday announced that One 97 Communications Pvt. Ltd. (Paytm) have acquired the sponsorship rights for the BCCI International and Domestic matches.
The winning bid was at a price of INR 326.80 Crores (Rs 3.268 billion) to be paid for 2019-23 home season. The winning bid was INR 3.80 Crores (Rs 38 million) which is at 58% incremental value in comparison to the previous per match value of INR 2.4 Crores (Rs 24 million).
