MUMBAI: Columbus India, the agency from the stable of Dentsu Aegis Network, will handle digital duties for this season’s Premier Badminton League (PBL), commercial rights for which rest with Sportzlive.
This is the second sports property that Columbus India will be handling for Sportzlive after having won the digital duties for the sports management firm earlier this year.
PBL runs this season from Saturday, 23rd December, through till January 14, 2018.
Speaking on the association, Prasad Mangipudi, founder, Sportzlive, states, “This relationship will help Sportzlive and PBL to get media engagement services from Columbus’ unique ‘media engagement framework’, enabling the event to reach millions of digital audiences in India and abroad.”
Atul Pande, managing director, Sportzlive, notes, “Digital is going to be a focus area of our marketing spends as our viewers are majorly online enabling us to build a larger sporting community across all sporting events managed by SportzLive.”
Nitin Sabharwal, CBO, Columbus India, comments, “We look forward to this chapter of PBL with great enthusiasm and have deployed a dedicated team for media measurement & data driven media buying. Our audience engagement framework will ensure that PBL gets to reach maximum badminton & sports enthusiasts across the globe.”
Anurag Gupta, CEO, Columbus India, opines, “Columbus’ unique digital media services framework will allow real-time reporting on not just engagement but also on the buzz to help Sportzlive communicate with its audience in real time, this will be our second sports media engagement account after successfully working with Sportzlive for #CueSlam earlier this year.”
Sportzlive is a venture funded company which primarily focuses on investing and creating sports IPRs.
