PEPE JEANS LONDON has announced an exclusive collaboration with Indian cricketer Shreyas Iyer, in association with ELLE India.
The partnership brings together sport, style, and contemporary culture, positioning Iyer as a natural extension of the brand’s “confident and evolving aesthetic”.
The collaboration presents a series of elevated casual looks that blend classic denim with modern silhouettes, from timeless double-denim styles to relaxed, refined fits. Shot in a clean, editorial-style setting, the campaign captures Iyer’s effortless presence, where comfort meets confidence, and versatility defines everyday style.
Per a company release, “Shreyas embodies the spirit of modern India, confident, expressive, and constantly evolving. His style aligns seamlessly with the brand’s focus on individuality and contemporary fashion, making this collaboration a natural fit. Through this association with ELLE India, the brand aims to create a strong cultural moment at the intersection of sport and style.”
With this collaboration, Pepe Jeans London continues to strengthen its cultural relevance in India, aligning with influential voices who bridge sport and lifestyle with authenticity.
