LONDON: Perform Group, the complete sports content provider, has announced two major operators in the UK, Sky Bet and bet365 as launch partners of its new real-time Fast Player Statistics Feed, powered by Opta, the world’s leading provider of live, detailed sports data.
The new feed pushes high frequency in-play statistics like shots, passes and tackles to operators who can now automate pricing, live trading and fast settlement of player and team prop markets. The feed means player and team stats can now also be incorporated at scale into bet-builders and request-a-bets, for the world’s biggest football competitions and players. Detailed stats are also shown updating as they happen to the operators’ customers.
Perform SVP of Betting John Harlow said: ‘If you’re a bettor following in-play events like shots, tackles and passes, it’s like you’re watching an entirely new game. Goals are still the most important thing of course, but shots happen ten times as frequently as goals, and from a wider spread of players, so the new Opta feed has given a way for operators to create compelling new player-focussed experiences that occur throughout the 90 minutes. It’s a new level of entertainment for their customers, even throughout a 0-0 draw.’
Operators can either ingest Opta’s fast player data directly to power their own trading, or use pricing providers accredited to use Opta’s data such as Sportcast and Banach.
Perform chief commercial officer Andrew Ashenden added: “Perform’s expertise in both fast data for in-play trading (via RunningBall) and deep data (via Opta) means we’re uniquely placed to create a fast player statistics service that operators, fans and bettors can trust.
“Fans and bettors the world over are accustomed to seeing data like shots, passes and tackles collected in line with Opta definitions across media and broadcast.
“A lot of work goes into the collection and preparing this detailed data for betting use and we’re delighted with how partners and now bettors have reacted. I’m proud of what our teams have built and the reaffirms Perform’s commitment to providing the sports industry with innovative, engaging and quality products that power exceptional fan and bettor experiences.”
