NEW YORK: The PGA Tour announced Sunday a multi-year marketing relationship with Adobe, naming the brand as its ‘Official Document Platform’ and ‘Official Digital Experience Platform’ of the world’s leading golfing championship.
Adobe’s relationship with the PGA Tour will focus on enhancing and personalising the competition’s digital experience for fans, with a primary goal of creating engaging digital content through its various digital platforms.
“The PGA TOUR is proud to partner with Adobe as a leader in delivering compelling, relevant digital experiences at each step of the customer journey,” PGA Tour executive VP of corporate partnerships Brian Oliver said.
“We are excited to work with Adobe to continually improve our digital experience and to work with the Golf Channel and NBC to deliver new and innovative advertising applications that communicate Adobe’s messages to viewers across our season.”
This week, Adobe will run an innovative native advertising integration titled ‘PDF Like A Boss’ on the Golf Channel. It is set against the backdrop of a putting green and aimed at raising awareness among business leaders and office workers on how Adobe’s digital document and e-signature solutions can expedite and modernise formerly ‘paper-driven’ processes in today’s workplace. The campaign was created entirely with Adobe Creative Cloud tools.
“The PGA Tour has long been a fantastic customer for Adobe and provides a great platform to showcase the power of exceptional digital experiences,” Adobe VP of brand marketing John Travis said.
“We’re excited to expand our partnership with the PGA Tour, and work together to reach an important audience – including C-Suite executives and business decision makers – in creative and innovative ways, across many channels.”
Adobe will activate several campaigns throughout the sponsorship period across the company’s three primary areas of business: Adobe Document Cloud, Adobe Experience Cloud and Adobe Creative Cloud. In addition, Adobe plans to host several customer engagement events during the season at select PGA Tour tournaments and TPC Network golf courses.
