Consumer electronics brand Portronics has announced its partnership with Patna Pirates as the Official Gadget Partner for the Pro Kabaddi League (PKL) 2025.
Through this collaboration, Portronics aims to bring fans closer to the action by amplifying the energy of the game, uniting people through moments of thrill and celebration, and continuing its journey as a trailblazer in audio and lifestyle innovation.
As part of the tie-up, Portronics’ branding will be prominently featured on the sleeve of the team jerseys throughout the season — reinforcing its strong presence on the mat and connecting with millions of kabaddi fans across the country. The partnership reflects Portronics’ focus on experience-driven marketing and its commitment to celebrating the spirit of the game while elevating the fan experience both inside and outside the arena.
Patna Pirates has an unmatched record of three consecutive PKL titles, cementing its reputation as one of the most formidable forces in league history. This partnership perfectly aligns Portronics’ spirit of innovation and performance with a team that exemplifies power, strategy, and consistency on the mat.
Portronics founder & director Jasmeet Singh noted: “We’re thrilled to join hands with Patna Pirates as their Official Gadget Partner for PKL 2025. Kabaddi is more than just a sport — it’s a celebration of grit, strategy, and community that unites millions of fans. At Portronics, we are passionate about creating technology that powers moments of connection and celebration. With this partnership, we aim to bring fans even closer to the thrill of the game with innovation that just works — and sounds amazing doing it, creating unforgettable experiences for fans both on and off the mat this season.”
This collaboration marks a bold stride for Portronics into sports marketing — offering high emotional resonance, unmatched visibility, and the opportunity to be part of one of India’s most celebrated sporting phenomena. With PKL’s rapidly growing reach and deep fan engagement, the partnership gives Portronics the perfect platform to reinforce its identity as a brand that powers everyday moments and transforms them into unforgettable experiences.
