Prasar Bharati has launched its own OTT platform, Waves, offering a broad spectrum of entertainment and news content.
The app’s official launch took place Wednesday at the International Film Festival of India (IFFI) in Goa.
While sports channels have not been made available as of now, it is reasonable to assume that in due course, sports content will also be offered on the platform.
The public broadcaster’s app is now available for download on Android and iOS devices. The platform aims to cater to a wide audience with its mix of live channels, movies, TV shows, games, and live events, ET Brand Equity reports.
The app currently offers around 40 live channel, including all channels from Doordarshan and Akashvani.
Beyond live channels, Waves also features a variety of on-demand content, including movies.
In August, Prasar Bharati invited TV channels to join the platform, introducing a revenue-sharing model. Under this initiative, participating broadcasters receive 65% of the ad revenue, while Prasar Bharati retains 35%. This model is designed to attract more content creators and expand the platform’s appeal by offering them lucrative opportunities to showcase their work.
