Prasar Bharati is expanding its sports portfolio. The national broadcaster’s new OTT platform, WAVES, has collaborated with DFB, the German Football Association, to stream premium German football matches live and free for India’s mobile-first audience.
In a major milestone for WAVES, the platform will showcase Germany’s premier club cup competition – DFB-Pokal, also known as the German Cup.
“The DFB-Pokal is a cornerstone of German football, and we’re excited to bring these live matches to WAVES for the first time,” said Kay Daommholz, director of Global Media Rights at DFB. “As the competition advances to the quarterfinals, the energy on the pitch will only intensify. This partnership with WAVES ensures that fans across the region can experience the magic of the tournament firsthand.”
Gaurav Dwivedi, CEO of Prasar Bharati, echoed the excitement: “This is a major milestone for WAVES, marking our first live football broadcast. The DFB-Pokal has a rich history, and we’re proud to be the platform showcasing these iconic moments. It’s a clear signal of our commitment to expanding the sports category on WAVES and delivering thrilling live sports experiences to our viewers.”
The streamer’s association with DFB marks a significant step forward for WAVES as it continues to expand its live sports offerings, following the success of the HIL and DD Winter Sports Games.
Beyond sports, WAVES also offers a diverse collection of classic Indian content in multiple Indian languages, helping take India’s media and entertainment industry to a global audience.
