THE PAKISTAN SUPER League Wednesday announced the successful sale of global media rights, minus India Region, for the upcoming 11th season, to Walee Technologies.
According to the Pakistan Cricket Board, the rights sale, on a comparable, equivalent basis for the same regions, represents a 149% increase in value compared to the previous cycle.
PSL CEO Salman Naseer said: “…The continued rise in international media rights value reflects the collective efforts of franchises, players, and partners who have helped position the PSL as a globally recognised cricketing property.”
Walee Technologies CEO Muhammad Ahsan Tahir noted: “This is just the start of our HBL PSL journey. We have a lot of plans and we’d like everyone to eagerly await everything Walee is about to do.”
Since its inception in 2016, the PSL has shown consistent commercial growth in media rights, sponsorships, and digital platforms, establishing itself as Pakistan’s premier sporting brand and a key fixture in the global T20 cricket ecosystem.
