Puma India on Tuesday announced it has roped in actor and entreprenuer Anushka Sharma as its new brand ambassador.
The German sportswear powerhouse declared that the latest association “is part of the company’s ongoing commitment towards the women consumer segment in India”.
Tuesday’s confirmation came after Puma engaged in a staged stunt with Anushka on Monday, wherein the actor “called out” the brand on social media over using her picture wearing the brand’s clothes to promote EOSS promotions. She asked Puma to use her imagery only after onboarding her as a brand ambassador.
Her partner, Virat Kohli, who not so coincidentally also endorses Puma, shared the post asking “Puma to look into it”.
Coming back to Anushka’s onboarding, the actor will endorse the brand’s footwear, apparel and accessories, including select collections through myriad activities and brand campaigns throughout the year.
Abhishek Ganguly, managing director, PUMA India & Southeast Asia, said: “As a brand, we strongly believe in supporting and enabling the determined spirit of women. We are extremely excited to bring Anushka into the PUMA family. We will be creating unique opportunities with her to deeply engage with our consumers. We are confident that the new association with Anushka will further drive our approach towards fitness and lifestyle in the country and in turn inch us closer to our consumers across cohorts.”
“With this new association, I will be able to connect with and encourage more women to lead a fit and healthy lifestyle. I am looking forward to everything that PUMA and I have planned for the coming year,” added Sharma in a statement.
Other brand ambassadors of the sportswear brand include MC Mary Kom, Yuvraj Singh, Sunil Chhetri, Kareena Kapoor Khan, and most recently Harrdy Sandhu.
