NEW YORK: German apparel and lifestyle brand Puma has made its first foray into the world of eSports, announcing its association with League of Legends team Cloud9. League of Legends is the highest valued eSports property in the world, credit for which goes to Cloud9 being valued at $310 million according to Forbes in 2018.
Puma will be providing all apparel, pants and shoes to Cloud9 team members and support staff, which will include women.
“eSports are becoming increasingly popular with our consumers, so this is a very exciting deal for us,” Puma global head of marketing Adam Petrick said.
“Cloud9 is poised to have a great LCS season, and we’re grateful for the opportunity to be a part of it. We look forward to working with the Cloud9 team to make sure their players look as stylish off-stage as they do on-stage.”
“We can’t think of a better way to kick off 2019 than with this incredible apparel partnership with Puma,” Cloud9 CEO & team owner Jack Etienne said.
“Puma is recognised throughout the world, and having Cloud9 join Puma’s roster of cultural phenomenon denotes an exciting new chapter for our organisation. All of us are looking forward to what we’ll create with this partnership, and how good we’ll look while doing it.”
