PUNJAB KINGS have entered into a strategic partnership with global security and surveillance brand CP PLUS, which will serve as the franchise’s title sponsor for the 2026 Indian Premier League (IPL) season, boosting the company’s brand presence.
CP PLUS provides a comprehensive portfolio of advanced solutions, including video surveillance, biometric access control, home automation, and enterprise-grade security systems. Guided by a focus on innovation and safety, the brand has established itself as a trusted name in creating secure environments across homes, businesses, and public infrastructure, according to the official release.
As part of the collaboration, Punjab Kings and CP PLUS will launch a season-long campaign centred on digital-first storytelling, high-impact on-ground activations, and fan-driven experiences. The partnership will also explore technology-led integrations across stadium and digital platforms, aimed at delivering more immersive and engaging matchday experiences.
CP PLUS managing director Aditya Khemka said, “Cricket unites millions across the country, and as the brand that has closely supported the game for years, this partnership with Punjab Kings is especially meaningful for us. At CP PLUS, we see clear parallels between high-performance sport and our own journey: discipline, precision and the ability to deliver consistently under pressure. Punjab Kings stands out for its fearless approach and its strong connection with fans across India. That spirit of ambition and resilience resonates deeply with us. As Title Sponsor for IPL 2026, we view this association as a strategic platform to engage with a digitally connected, nationwide audience, while reinforcing our focus on delivering trusted, technology-led security solutions that help build safer and smarter environments across the country.”
Punjab Kings CEO Satish Menon shared, “We are delighted to welcome CP PLUS into the Punjab Kings family. This partnership is built on a shared vision and we are confident it will create strong value for both brands. We look forward to an exciting season ahead together.”
Punjab Kings chief commercial officer Saurabh Arora added, “CP PLUS is a trusted brand that fits naturally into everyday India, making this partnership highly relevant for the IPL audience. Together, we aim to build a season-long platform that delivers strong consumer impact and brings fans closer to the Punjab Kings experience.”
