ZELIO E-MOBILITY HAS partnered with Punjab Kings as the IPL franchise’s official EV partner for the 2026 season.
The association will include branding rights, digital integrations and in-stadia activations across the season. Zelio will also showcase its models, XMen 2.0 and XMen+, through team-led visibility.
The partnership marks Zelio’s entry into cricket-led marketing as it looks to expand brand presence across India, particularly in Tier 2 markets.
“Cricket continues to be one of the most powerful platforms to connect with audiences across India. Our association with Punjab Kings allows us to engage with a wide consumer base while strengthening Zelio’s brand presence in a culturally relevant environment. As we scale our operations, such partnerships play a role in aligning visibility with growth momentum,” said Kunal Arya, managing director, Zelio E-Mobility.
Punjab Kings chief commercial officer Saurabh Arora said: “We are delighted to welcome Zelio Electric Scooters as our Official EV Partner for the season. This partnership reflects the growing synergy between sport and sustainable innovation. As a franchise, we are committed to aligning with forward-looking brands that resonate with today’s consumers, and Zelio’s focus on electric mobility and accessibility makes them a strong strategic fit for Punjab Kings. Through this association, we aim to create meaningful fan engagement while contributing to the broader narrative around clean and responsible mobility.”
Zelio recently raised Rs 78.34 crore through its public issue, including a fresh issue and an offer for sale. The company operates a network of over 350 dealers across more than 20 states and Union territories, offering electric two-wheelers and e-rickshaws.
