PUNJAB KINGS, a franchise in the Indian Premier League (IPL), has announced Jaypee, an Indian household and kitchenware brand, as the team’s official sponsor ahead of the upcoming season.
Through the partnership, Jaypee aims to leverage the Punjab Kings platform to enhance its brand visibility among cricket fans across the country. The collaboration will also enable the brand to engage with a young and aspirational audience through the franchise’s expanding digital and on-ground ecosystem.
Punjab Kings finished runners-up in the previous IPL season and have retained the majority of their squad as they aim to go one step further this year and secure their maiden IPL title.
Punjab Kings CEO Satish Menon said, “We are delighted to welcome Jaypee to the Punjab Kings family. Jaypee has established itself as a trusted name in Indian households through innovation and quality, and we look forward to working closely together to create meaningful engagement and experience for fans.”
Jaypee director Anurag Jain shared, “At Jaypee, we have spent over four decades building products that sit at the heart of Indian homes. Partnering with Punjab Kings, a team that represents the passion and pride of millions of fans across the country, feels like a very natural and meaningful step for us. We are excited about what this collaboration will bring, and we look forward to connecting with a whole new generation of consumers who share our belief that quality and reliability matter in everything you do.”
Punjab Kings CCO Saurabh Arora added, “Jaypee is a brand with a strong consumer connect, and we are excited to collaborate with them in ways that enhance the fan experience both on the ground and across digital platforms. This partnership further strengthens our growing team of brand partners and highlights the commercial momentum around the franchise.”
