NEW DELHI: The inaugural season of Prime Volleyball League (Pro Volleyball League rebadged for legal reasons), across the 24 games played, reached 41 million television viewers, who had the choice of English, Hindi, Tamil, Telugu or Malayalam commentary.
As per the organisers, the tournament, which was telecast in India on the Sony Sports channels, drew 43% of its viewership from females.
Additionally, the event managed to reach over 84 million fans across India, along with over 5 million engagement from audiences around the world through various digital platforms, the organisers claim.
The social channels through which the league was promoted included Facebook, Instagram, Twitter, YouTube and LinkedIn. A regional connection was also established through contemporary social media platform ShareChat, while viewership was gained on videos through Moj. In total, the videos distributed across social media platforms garnered over 43 million views.
Rajesh Kaul, chief revenue officer, distribution and head – Sports Business, Sony Pictures Networks India, said: “The first season of RuPay Prime Volleyball League has had a successful start with the tournament being live telecast in 5 languages and attracting a host of advertisers in its inaugural edition. In spite of clashing with multiple sporting events taking place at the same time, the league managed to hold its own with 41 million viewers. With the large number of volleyball fans in the country and the appealing format of the league, it has the potential to attract more fans & grow even more.”
The organisers further claim that spectators from 27 different countries engaged with and viewed the league during the first season.
