JAIPUR: Rajasthan Royals has announced Hindi news channel TV9 Bharatvarsh as principal partner for the upcoming edition of the Indian Premier League, to be held in the UAE from September 19 to November 10.
The Royals will wear TV9’s logo on the front of the team’s jersey in the 13th edition of the IPL. TV9 Bharatvarsh replaces EXPO 2020 Dubai as Rajasthan Royals’ front of jersey brand after the much-awaited mega-event was postponed to 2021 owing to the COVID-19 pandemic.
As part of the association, The Royals will be using their shared digital platforms to deliver content to the TV9 audience over the coming season.
Rajasthan Royals’ COO Jake Lush McCrum said: “TV9 is deeply integrated in different regions across India, enabling us to give our fans and cricket fans in general in these locations curated, exclusive content. Our Royals family will grow, while our content will help TV9’s already large viewership scale even further. We are delighted with the synergies in this partnership.”
Barun Das, CEO, TV9 Network, added: “The association with Rajasthan Royals will enable us to offer our viewers exclusive, behind-the-scenes, 360-degree coverage of all the IPL action both on and off the field. Along with TV9Bharatvarsh, the other four regional news channels in the network — all of them market leaders – will also deliver this unique experience to their viewers. Our promise to our viewers this IPL season is that we will deliver a whole lot more than ever been done. So, stay tuned in to our network channels.
Arshad Shawl, founder, Alliance Advertising, which brokered the deal for TV9, said: “While awareness comes naturally with more eyeballs (TV, including digital), the experience, buzz and positive associations that rub-off from IPL definitely makes it a winning proposition to increase viewership for TV9, especially amongst the younger audience. TV9 is already a formidable player in the news genre in 4 States with 3 states participating in the game & now national. This tie-up with Rajasthan Royals sets the game to exponentially increase channel footprint nationally & further accelerate the growth trajectory for the channel.”
