Soft drink concentrate brand Rasna has announced its foray into the health and wellness products sector with sub-brand “Rasna Healthy Day” for all-seasons.
The entry, launched with digital campaigns with Mandira Bedi and Sonali Bendre, introduces four new products.
Commenting on the launch, Rasna Group chairman Piruz Khambatta said: “We have launched ‘Rasna Healthy Day’ to meet the growing demand for health products in India, with a superior, differentiated, and unique health proposition, that too at a very affordable price.
“Rasna believes in products that’re built for the masses with healthy and nutritious ingredients.”
Heading the marketing team at Rasna, Arzeen Khambatta, director of Rasna Pvt.Ltd. said, “Rasna is unleashing the power of well-known celebrities turned social media influencers such as Mandira Bedi and Sonali Bendre who carry a large following on their various social media platforms. Additionally, Rasna is looking at releasing various ads in both print and visual mediums coupled with new merchandising models both in GT & MT.”
