BENGALURU: Optimum Nutrition, which lays claim to being the world’s #1 selling sports nutrition powder brand, is teaming up with the Indian Premier League franchise Royal Challengers Bangalore as their ‘official nutrition partner’ for this IPL season being held in the UAE.
Optimum Nutrition Inc. is part of Glanbia Performance Nutrition, and has been pitching sports nutrition to athletes for more than 30 years now.
Optimum Nutrition managing director Satyavrat Pendharkar said: “It is indeed a great opportunity to be associated with Team RCB. It’s our honor to have partnered with one of the best T20 cricket teams in this season. We look forward to a long term partnership with the team. With Optimum Nutrition, our objective is to further build a broader consumer base in India and highlight the brand’s wide range of functional products.”
The brand will be engaging its wide range of products which include Optimum Nutrition Whey Gold Standard – the world’s best-selling whey protein, Optimum Nutrition Amino Energy, and Optimum Nutrition Serious Mass during this association with the team.
The brand has gained prominence in the categories of slowly digesting protein products, strength and endurance products for workout regimens, and weight management products. Along with an array of Protein Powders and Supplements, Optimum Nutrition also provides a guide about food consumption with respect to the nutritional factors as per one’s requirements. The price range of the products varies from Rs 1,000 to Rs 10,000.
