BENGALURU: The Virat Kohli helmed Indian Premier League franchise Royal Challengers Bangalore (RCB) has unveiled its athleisure apparel range in partnership with Indian knitwear brand Status Quo.
The collaboration has been powered by Black White Orange Brands Pvt. Ltd, RCB’s global licensing partner.
RCB has worked closely with the Black White Orange team to conceptualize the design framework for the teams’ overall merchandising. Together they will look at several licensing and retail partnerships, globally.
With this athleisure range, RCB becomes one of the first T20 teams to have an official lifestyle fashion apparel range, moving beyond the traditional offering of player and fan kits. The RCB Autumn-Winter 2017 collection pays homage to the concept of ‘RCB Heroes’ and is a range that celebrates RCB’s fearless attitude through a bold aesthetic.
Speaking on this Amrit Thomas, chief marketing officer, Diageo India / chairman of Royal Challengers Bangalore said: “With the launch of RCB Athleisure wear, the fans who form the true force behind the franchise can sport their love through merchandise that goes beyond regular fan kits. Each of our designs are an extension of the team’s fearless & bold attitude which resonates with the youth of today. Powered by Black White Orange, we will be crafting different types of unique merchandising categories to be retailed to the fans going forward and the first milestone in this merchandising journey is the launch of RCB Athleisure Wear.”
Bhavik Vora – founder & CEO at Black White Orange Brands – says: “T20 Cricket is the biggest sporting event in the world and has developed unprecedented fandom over the last 10 years. RCB is one of the most popular T20 teams and it’s the right time to extend this franchise into various touch points. We’ve created some unique design concepts and are starting with a high fashion line of clothing which the fans are sure to flaunt.
“We’re thrilled to be part of this journey with the RCB team and look forward to reinforcing and strengthening the teams connect with its fans through the extensive merchandise program.”
Bobby Arora, director – Status Quo – added: “The fan following for RCB team is phenomenal and we are expecting the fans would give similar response to the apparel collection. We are among the first brands that has done an official dedicated lifestyle fashion apparel collection for a team and we are really excited to see how our customers will react to the collection. The RCB Athleisure collection – is a line of sporty and fashionable graphical tees in bold colors, symbolizing the true spirit of some of the top RCB players.”
The range will be available across retail stores pan India this month and will be priced between Rs800-1000.
