REAL MADRID and Nivea Men have extended their global sponsorship agreement through to 2030. First signed in 2013, the partnership will now continue for another five seasons, highlighted by the upcoming launch of the first-ever global limited-edition Real Madrid by Nivea Men range, available later this year in more than 40 countries.
For the first time, the collaboration extends beyond Nivea Men to include selected products from Nivea, Liposan, and Labello. As part of the agreement, a full range of Nivea Men products will also be made available to Real Madrid players in the dressing room.
Nivea president Grita Loebsack said, “Real Madrid embodies excellence and passion, principles that align with our vision to be the world’s best skincare company. Together we will continue to inspire and engage millions of men around the world, integrating skincare into their daily routines in a relevant and moving way.”
Nivea vice-president Tobias Collée shared, “With Real Madrid we have a platform that connects profoundly with our audience, as well as with our values.”
Real Madrid director of institutional relations Emilio Butragueño added, “We are proud to renew our partnership for five more seasons with Nivea Men, a brand that shares our commitment to innovation, excellence and global appeal.”
