RED BULL INDIA HAS kept faith with Wavemaker to manage its integrated media mandate, extending an association that has been in place since 2009.
The mandate includes media strategy, planning and buying across digital and traditional platforms.
The agency will continue to handle integrated media duties, combining brand-building and performance-led approaches aimed at reaching audiences across platforms.
Red Bull India’s marketing has focused on youth culture, sports and experiential initiatives. The media strategy is expected to align with these areas, with an emphasis on integrating content, experiences and media deployment.
WPP Media will continue to support Red Bull India’s media operations as part of the ongoing engagement.
