Single. id, a cross-reward programme operated by Enigmatic Smile, has announced a collaboration with cricketer Mahendra Singh Dhoni to launch his fan app – Dhoni.
The app will allow fans to connect and engage with their icon.
“We are thrilled to unveil Dhoni. It will serve as an incredible platform for MS Dhoni’s fans and for them to engage with their icon in an unprecedented way. Fans will be able to follow MSD, find out what’s happening next; before anyone else, collect 7% cashback rewards all over India, and claim free Dhoni merchandise too. I encourage you all to join the waiting list now,” Bish Smeir, CEO, Enigmatic Smile, said.
The waiting list for the app is now open and the first 1 million fans to register can exclusively preview Dhoni content, including behind-the-scenes footage, interactive experiences as well as a rewards system, the company claims.
“I’m extremely excited about bringing Dhoni to my fans. Nothing like this has been done before, so we’re going to be learning every step of the way. But through Dhoni, I look forward to having a direct connection with everyone who has supported me over the years,” Dhoni said.
“Dhoni is more than just a fan platform; it’s a gateway to exclusive experiences and rewards powered by Single. id. Whilst browsing unique content and videos from MSD, fans will also benefit from Single.vid’s growing rewards ecosystem,” Chandra Bhushan, country head, Enigmatic Smile, commented.
