SEOUL: Samsung Electronics has extended its eSports sponsorship gambit, bagging a deal with South Korea’s top side Gen.G, VentureBeat reports. The newswire claims that Gen.G will receive the latest high-capacity, high-performance solid state drives (SSDs) along with financial support from Samsung.
Samsung SSD will be implemented in the Gen.G Seoul headquarters, where Gen.G teams train. Additionally, a ‘Samsung SSD Streaming Studio’ will be built on the second floor of the HQ. This will enable players to enjoy various games and deliver fun content in the optimal gaming setup equipped with the SSD.
“To continuously improve the players’ performance, it is vital to establish a fast and stable computing environment,” Gen.G eSports CMO Edward Choi said in a statement.
“I am very excited to have this opportunity to enhance players’ performance and exhibit high-performance Samsung SSD hardware through this official sponsorship deal with Samsung Electronics.”
Kevin Chou and Kent Wakeford founded Gen.G eSports as a global organization in 2017, which now participates in USA’s Overwatch League, one of the highest valued properties in the industry across the world. One of their first moves was to acquire Samsung Galaxy, a champion League of Legends team from Samsung, which paved the way for this partnership.
