MADRID: LaLiga announced Thursday that it has extended its strategic principal sponsorship agreement with Santander Bank to include the 2020-2021 season, which will mark the fifth year of the deal.
The project incorporates LaLiga, LaLiga 1|2|3, LaLiga Genuine Santander, LaLiga Promises Santander and LaLiga ProPlayer, an initiative recently unveiled alongside Santander Bank that that sees young Spanish footballers receive scholarships to study and play football at US universities.
Santander Spain CEO Rami Aboukhair commented on the development: “We’re proud to give our name to the best league in the world and, through sport, to contribute to the progress of society and promote the brand of Spain. We continue to support sport in general – and football in particular – because sport represents values such as the search for success through teamwork, constant innovation and commitment. These are values that we share and which are the DNA of our organisation.”
LaLiga President Javier Tebas added: “When we joined forces with the world’s best and most innovative bank, we knew that it would really help us with our internationalisation efforts. During these first three seasons, we’ve seen how the link-up between LaLiga and Santander has been such a natural fit that we’ve been able to share our experiences, both sporting and in terms of sponsorship, to create two of the greatest brands in the world.”
Santander has also been sponsoring football competitions in South America for 12 years, including the 2019 CONMEBOL Libertadores. Additionally, it has been a sponsor of the UEFA Champions League since 2018.
