The Saudi Pro League (SPL) has extended its agreement with global sports marketing agency IMG to distribute the international media rights for the Roshn Saudi League (RSL) for the next four years.
Since IMG started representing the league’s media rights in 2023, RSL distribution has grown significantly, with last season’s matches being aired in more than 184 countries on more than 43 global platforms across six continents through deals secured by IMG. This includes recent deals with ESPN (Africa), DAZN (DACH and France), Movistar (Spain), FOX Sports (USA, Mexico, LATAM, the Caribbean and Central America), Globo (Brazil), Sportitalia (Italy), ComoTV (Italy), and French content creator Zack Nani (France).
IMG VP, Football, MENA Roland Nikolaou noted: “The Saudi Pro League has grown rapidly in recent years and continues to push the boundaries for football in the region. Through our work together across media rights distribution, as well as production and storytelling, the league has significantly enhanced its reach and global appeal. We’re excited to extend this partnership to support the league’s next phase of growth and continue bringing world-class Saudi Pro League football to fans around the world.”
Last year, IMG announced a new five-year production partnership to enhance the viewing experience for RSL, King’s Cup, and Saudi Super Cup, starting from the 2024-25 season.
Today, IMG’s production services have helped SPL and SAFF deliver storytelling and introduce innovations, including advanced remote production technologies, powered from IMG’s studios in Stockley Park.
IMG represents the international media rights for global football properties including the Arabian Gulf Cup (AGCFF), South American Football Confederation (CONMEBOL), the Eredivisie, and Football Australia. It also produces content for some of the world’s biggest leagues, including the Premier League, English Football League (EFL), Major League Soccer (MLS) and CBS’ UEFA Champions League and Europa League coverage.
