AMERICAN CRICKET ENTERPRISES (ACE) has appointed SECUTIX to deliver a mobile-first, white-label ticketing solution for Major League Cricket (MLC).
ACE, working alongside title partner Cognizant in an oversight consultancy role, selected SECUTIX following a competitive process involving multiple experienced ticketing service providers. The partnership will see SECUTIX implement, manage and support a fully integrated ticketing system across MLC, its affiliated competitions and related events. MLC is the leading professional T20 cricket league in the United States and the country’s only ICC-sanctioned domestic tournament.
Since its launch in 2023, Major League Cricket has gathered strong momentum, recording record crowds in 2025 and achieving a third consecutive sell-out Championship Final. The most recent season saw the league expand its national footprint, with matches staged at the Oakland Coliseum in California, Broward County Stadium in Florida and Grand Prairie Stadium in Texas.
SECUTIX brings more than a decade of experience in the ticketing industry. According to ACE, MLC’s third season delivered record-breaking results across ticket sales, broadcast reach and digital engagement. Ticket sales rose by 53 per cent year on year, alongside an all-time high in attendance figures and another sold-out Championship Final.
Under the agreement, SECUTIX will provide its S-360 white-label ticketing platform, covering core primary and secondary ticketing, along with S-MOBILE, its mobile-first solution. Together, these tools will support the league’s operations across multiple venues and tournaments, with the aim of enhancing the overall fan experience.
MLC vice president of ticketing Neeraj Singh said, “Leveraging SECUTIX’s extensive experience with the International Cricket Council’s Men’s T20 World Cup 2024, the England and Wales Cricket Board, and Cricket West Indies puts Major League Cricket in a great position to capitalize on the success of the past three seasons. SECUTIX’s cutting-edge ticketing technology will give us full control and insights to support revenue growth, while delivering a seamless, MLC branded experience for our fans.”
SECUTIX general manager of the Americas Michael McDermott added, “This is the second U.S. sports league we’ve signed in six months seeking an integrated enterprise platform that connects fan data and extends engagement beyond the ticket. Sports organizations are entering a new era where value is created not just through tickets, but through understanding the experiences that bring fans closer to the heart of the game. Unlocking this future requires real-time intelligence and direct fan relationships that allow leagues to innovate boldly and scale sustainably. At SECUTIX, we’re building the foundation that empowers leading sports organizations to reimagine the fan journey and shape the next decade of growth.”
