Serena Williams is adding a professional women’s basketball team to her growing portfolio of investments.
The former World No. 1 has been announced as the newest member of the ownership group for the Toronto Tempo, which will begin play in the WNBA next year.
“This moment is not just about basketball; it is about showcasing the true value and potential of female athletes – I have always said that women’s sports are an incredible investment opportunity,” Williams said in a statement, adding that she was thrilled not just to partner with “all of Canada” in launching the country’s first-ever WNBA team.
The Toronto Tempo is expected to be the 15th WNBA franchise, and will begin play next year. As part of her ownership stake, Williams will be tasked with “bringing the Tempo to life visually”, according to a media release, by playing a role in jersey design and merchandise concepts.
Canadian businessman Larry Tanenbaum’s Kilmer Sports Ventures leads the ownership team, and Tanenbaum lauded Williams as an “icon, a role model and a force for change in the world” in announcing her addition to the team.
“She’s earned every bit of her incredible success with hard work, tenacity and determination in the face of countless challenges,” he said. “She exemplifies the very best of what the Tempo stand for — we couldn’t be more honored to have Serena in our court.”
