CREX, a cricket score and news platform, has signed ace cricketer Shikhar Dhawan as its new brand ambassador.
CREX kicked off the association with Dhawan via a “Cricket ka Gabbar” campaign.
Dhawan is addressed as the Gabbar of on-field cricket. With this association, CREX aspires to showcase the collaborative domination of the duo off the field as well.
Purushotam Rawat, founder and CEO of CREX, said: “We are excited to have Shikhar on board as our brand ambassador. We’re inspired by how Shikhar has ruled the game as a left-arm opener in international cricket for India. His ability to lead the game in the most challenging situations and come out as a champion resonates with our brand’s core values. He’s also popular amongst the fans by the name of ‘Gabbar’ and ‘Mr ICC’ which is consistent with CREX being the no.1 cricket app in India. With his addition to our team, we hope to further spark the growth of our brand in India.”
