The Indian Football Association (IFA) and Shrachi Sports on Saturday announced a three-year partnership with a stated vision to “transform the football landscape in Bengal”.
The deal will see Shrachi Sports handling the commercial aspects of the IFA – looking after the sponsorship, telecast partners and other matters. Shrachi’s strategic alliance with the IFA also aims at promoting CFL Premier League, IFA Shield and Kolkata Futsal League.
Rahul Todi, managing director, Shrachi Sports, stated, “We are thrilled to embark on this landmark collaboration with the Indian Football Association. Together, we aspire to revolutionize football in Bengal, empowering players, engaging fans, and cultivating a culture of excellence at every stage.”
Per a joint release, by pooling their expertise and resources, the IFA and Shrachi Sports are poised to “redefine the footballing landscape, creating unparalleled opportunities for players, coaches, and enthusiasts alike”. Through a concerted focus on talent development and community engagement, this partnership seeks to nurture a vibrant footballing culture that resonates throughout Bengal and beyond.
Speaking about the partnership, IFA secretary Anirban Dutta said, “This alliance heralds a new dawn for Bengal football and, by extension, Indian football. With Shrachi Sports’ expertise and dedication, we are poised to unleash the full potential of our sport, from grassroots initiatives to elite competitions.”
With a shared commitment to driving progress and fostering inclusivity, the IFA and Shrachi Sports are set to leave an indelible mark on the footballing fraternity, setting new benchmarks for success and inspiring generations to come. Together, they stand as catalysts for change, paving the way for a brighter, more dynamic future for football in Bengal.
