MUMBAI: Shyam Steel, one of leading producers and manufacturers of TMT Bars, has appointed Olympic medallists Lovlina Borgohain and Manpreet Singh as brand ambassadors.
As a part of the association, Lovlina and Manpreet will be included in Shyam Steel’s print and digital campaigns pan India.
Commenting on the association, Lalit Beriwala, director, Shyam Steel, said: “We are proud to welcome Lovlina and Manpreet into our Shyam Steel family. Their journeys are epitomes of perseverance, strength and determination, which are also affiliated with our core brand philosophy. We at Shyam Steel are optimistic that their personas will surely create a positive impact on the brand ‘Shyam Steel, reinforcing the values that the brand stands for.”
Lovlina and Manpreet has enthralled the 1.3 billion Indians through their performance in Tokyo Olympics 2020. Lovlina won the bronze medal in boxing welterweight division, becoming only the third Indian boxer to win a medal in the Olympics. Manpreet led the Indian Men’s Hockey team to a historic bronze medal at the Tokyo Olympics 2020. His exemplified leadership and performance was one of the key reasons India finished in the podium after a long wait of 40 years.
On associating with Shyam Steel, Lovlina Borgohain said: “I am happy to join hands with Shyam Steel. This association is a special one and I look forward to a long and fulfilling partnership.”
On associating with Shyam Steel, Manpreet Singh said: “Thank you Shyam Steel for onboarding me to be part of your family. Through this association I look forward to strengthening the brand values, those the brand represents.”
The company is now on a steady expansion mode braving the disruptions caused by COVID-19 pandemic. The company is committed to meaningfully contribute to the realization of the target of 300 million tonnes steel production by 2030-31.
