SKECHERS HAS STRENGTHENED its presence in cricket by signing Team India T20 captain Suryakumar Yadav to its athletes roster.
The batsman will now play in Skechers Cricket footwear and feature in the brand’s upcoming marketing campaigns across cricket and performance categories.
With this announcement, Suryakumar joins a Skechers roster in India that includes cricketers Jasprit Bumrah, Mohammad Siraj, Ishan Kishan and Yastika Bhatia, along with legendary forward Sunil Chhetri for Skechers Football.
The move marks a significant step in Skechers’ strategy to deepen its footprint in cricket, aligning with one of the sport’s most dynamic and consistent performers. Known for his innovative stroke play and leadership, Suryakumar Yadav brings both performance credibility and strong fan appeal to the brand.
Speaking on the association, Skechers South Asia CEO Rahul Vira noted: “…His journey, driven by movement, adaptability and self-belief, aligns strongly with our roster of elite players like Jasprit Bumrah, as well as our ongoing association as Official Kit Sponsor for the Mumbai Indians. These partnerships illustrate our commitment to cricket by creating footwear that enables every athlete to perform at their best.”
Beyond cricket, Skechers also offers performance footwear for athletes of all levels, including running, football, basketball, golf, pickleball and padel globally.
