SONY LIV HAS PROMOTED Mitesh Mehta to associate vice president, Pricing & Strategy – Sports.
Mehta joined Sony LIV in August 2021 as senior manager – Pricing & Strategy and has worked across pricing frameworks, strategic planning, and sports content monetisation for more than four years with the platform.
Before Sony LIV, he spent nearly three years at Disney Star on Star Sports’ digital marketing and also held roles at Mindshare India and OMD India.
