MUMBAI: Sony Sports Network has broght on board Bollywood ‘Gen Z’ star Kartik Aaryan to become their brand ambassador for football.
During his partnership with Sony Sports Network, Kartik will be seen promoting LIVE football action on Sony Sports Network around the year with 900+ matches from marquee football tournament and leagues which includes UEFA EURO 2024, UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Nations League, Bundesliga, Emirates FA Cup, Durand Cup and Roshn Saudi League amongst others.
Per an official release, Kartik is a “dedicated Real Madrid fan”, the most successful club in the history of the UEFA Champions League.
Rajesh Kaul, chief revenue officer – Distribution & International Business and head – Sports Business, Sony Pictures Networks India, commented: “It gives us immense pleasure to announce Kartik Aaryan as the brand ambassador of football on Sony Sports Network. Kartik is a true star on the silver screen and a passionate voice for football which resonates very well with audiences. We aim to connect with the Indian youth and create a deeper engagement with our ever-growing football viewers through Kartik Aaryan for our diverse portfolio of football offerings that includes the live telecast of over 900 football matches and positions Sony Sports Network as the premier destination for football.”
Armed with the vision of reaching out to a wider stratum of Indian audiences and bringing them closer to the game, Sony Sports Network has launched the first film from the ‘Your Home of Football’ campaign which will be followed by four additional films in the coming weeks. The films featuring Kartik will showcase the broadcaster’s repertoire of football offerings along with the actor’s deep love for the game.
Film: Every Football Fan is Different
The film is an ode to the fans of the various football properties on Sony Sports Network, highlighting the broadcaster’s depth of football content. In the film, Kartik is seen essaying the role of the different types of fans for different leagues and tournaments while donning their team jerseys. All with one common link between all the offerings: establishing that there is only one destination for all these football fans and that is Sony Sports Network.
Fans can watch the LIVE coverage of the UEFA Champions League, Bundesliga, Emirates FA Cup, Bundesliga, Roshn Saudi League, UEFA EURO 2024, Europa League, UEFA Conference League, UEFA Nations League, Durand Cup and more on Sony Sports Network.
