MUMBAI: Indian car retailing platform Spinny has announced its association with Disney+ Hotstar as an associate sponsor for the upcoming TATA IPL 2022.
The key objective behind the association is to build brand awareness, connect with the target audience & educate consumers about its brand vision of helping young Indians realise their dreams and aspirations, by providing a simple and delightful car buying and selling experience.
In December 2021, Indian cricket legend Sachin Tendulkar partnered with Spinny as a strategic investor and a lead brand ambassador. India’s badminton queen PV Sindhuwill also be a part of a series of marketing initiatives.
Over the last few years, Spinny’s marketing playbook has been focused on organic discovery of the platform and most importantly referral from customers who have experienced its platform. Additionally, Spinny has focused on radio as an effective reach vehicle for their target audiences.
Speaking on the association, Suvid Bajaj, Head of Marketing – Spinny, said: “We are pleased to associate with Disney+ Hotstar for TATA IPL 2022. We believe that the IPL offers a great opportunity to connect with young Indians and drive significant awareness and preference for our brand proposition. We intend to leverage the association by highlighting our key offerings & services via a fresh approach for the category.”
