MUMBAI: Global Sports Commerce (GSC), commercial rights holder of the Mzansi Super League T20, has awarded the broadcast rights for the league to Sony Pictures Networks India (SPN) for MSL T20 in India, Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal and Sri Lanka.
SPN’s sports channels SONY SIX & SONY ESPN kicked off telecast of MSL T20 matches, with the play-off on Friday. Season 2 of the MSL T20 will also be available on SPN’s Sony Liv app, as too GSC’s partner OTT platform Cricket Gateway on app and website www.cricketgateway.com.
SPN already holds the broadcast rights of international cricket in South Africa.
Speaking about the partnership, Thabang Moroe, CSA chief executive, said: “We are incredibly excited to have concluded this partnership with SPN, who will be bringing 28 matches live throughout India and the subcontinent. Our mission at Cricket South Africa is to make cricket a truly national sport of winners and accessible to all. This partnership goes a long way in showcasing the Mzansi Super League tournament and our South African culture throughout the world and this is the perfect platform for our very special flavour of cricket to reach new frontiers. We hope our new audience enjoys the matches as much as we will.”
Rajesh Kaul, chief revenue officer, Distribution and head – Sports Business, SPN, said: “The T20 format has revolutionized the game of cricket to become the most popular and lucrative form in recent years. The addition of the Mzansi Super League T20 adds to our portfolio of the best International sports content. Mzansi Super League T20 will feature household names like AB de Villiers, Chris Gayle, Jason Roy, Quinton de Kock, Alex Hales, David Miller, Dale Steyn and more who will keep our viewers engaged during the primetime telecast of this exciting tournament.”
Commenting on the association MS Muralidharan, CEO – Global Sports Commerce, said: “We are delighted to have SPN as the broadcasting partner for the second year of MSL. Our aim is to make Mzansi Super League the second biggest cricketing league in the coming years and what better way than associating with the biggest broadcasters our country has seen. With its wide market reach in India and sub-continent and the matches availability on their Sony Liv app, this association will definitely make it a better experience for the Indian fans to watch their favorite cricketers play through the MSL season.”
ITW Consulting, leading global sports management company through Global Sports Commerce (GSC), has also acquired on-ground rights, sponsorships & innovate production FZE bagged the global broadcast production from Cricket South Africa (CSA) for MSL T20, and will be official international commercial and broadcast partner for the next four years.
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