MUMBAI: Ahead of the much-anticipated India’s tour of Australia, which kicks in towards the end of the year, the sports cluster of Sony Pictures Networks India (SPN) unveiled its marketing campaign – #ChhodnaMat.
The Indian cricket team is scheduled to play three T20Is, four Tests and three ODIs in Australia starting November 21 to January 18, 2019.
The matches between India and Australia, to be played over the two-month span on venues including the iconic Melbourne Cricket Ground and Sydney Cricket Ground, will be telecast on Sony Six (English) and SONY Ten 3 (Hindi) channels from November 21. The series will also see the return of SPN’s celebrated wraparound show, Extraaa Innings, with a host of expert panellists to give pre, mid and post-match analyses.
All previous encounters between the two giants of world cricket have witnessed many controversies, both on and off the field. While the current Australian team is a shadow of the team that dominated world cricket for many years, their attitude and spirit remain unchanged. This, along with the fact that the current Indian team refuses to back down from any challenge.
Building on this premise, #ChhodnaMat is a campaign that looks to showcase the attitude shown by both the teams. The campaign will be rolled out on air, digital and across, print and social media platforms.
Launch Film
The film shows four such altercations from across the four corners of the country and spells out what they are called in that part of the country. The 45-second film captures the altercations and aggression on the cricket field across India and spells out what they are called in different parts, like ‘bawaal’ or ‘gondogogol’ in the east, ‘matteridhchya’ or ‘terru sande’ in Chennai and more. It ends on the note that when this happens outside the country, it is called India tour of Australia.
Agency Credits:
tiqui-taka (Agency Team)
Jigar Fernandes, Rohan Dsouza, Ankul Singh
Third Floor Films (Production House)
Director – Jeremy John
DOP – Rakesh Haridas
Producer – Jigar Fernandes
Executive Producer – Sagar Bhanushali
