CHICAGO: Sports data analytics firm STATS has announced a new partnership with SpokeHub, the social engagement platform.
As part of the deal, STATS’ Insights are expected to help SpokeHub deliver content to football fans around the world during the FIFA World Cup.
STATS Insights leverages more than 37 years of research experience to deliver deep historical and comparative statistical insights, play-by-play descriptions and in-game trends based on events as they happen in the match. Before, during and after each match, SpokeHub will harness STATS Insights to amplify conversations among World Cup football communities.
“No sporting event gets global attention like the World Cup, and every fan is looking for deeper analysis around their favorite teams and players,” said Mike Rodriguez, vice president of Account Management at STATS.
“STATS Insights taps into our extensive historical database to uncover stories many fans may be missing. SpokeHub is a great fit to feature STATS Insights because it engages with soccer fans in ways no other social engagement platform can. We are excited to work with SpokeHub and look forward to seeing more in-depth World Cup conversations on its platform.”
The SpokeHub app features “Hubs” on the homepage that connect users with the content that is most relevant to them. Hubs bring together communities with real-time conversations around important trending topics, like World Cup moments for each national team. The app features built-in news and scoreboard updates and enhanced engagement features, including polls and the first-ever AR chat experience.
“With the World Cup being the largest sporting event in the world, SpokeHub is excited to partner with STATS to allow fans globally to connect and engage utilizing our chat technology. This partnership is a game changer to the World Cup fan experience as we know it – for the first time ever we are connecting fans around the world in one unified place,” Robert Hartsfield, CEO of SpokeHub, said.
