SPORT DRINK SPONSOR will build on its long-term partnership as title partner of the Women’s VNL (Volleyball Nations League) 2026 event in Bangkok, with Hatari joining as presenting partner, Volleyball World announced Wednesday.
SPONSOR strengthens its title partnership in Thailand for its third consecutive VNL, following previous editions of the competition and the FIVB Women’s World Cup, and most recently served as a regional partner in 2025, marking its fourth year overall partnering with Volleyball World.
Hatari, a leading Thai brand in cooling solutions, strengthens its commitment to international volleyball, having previously supported the 2025 FIVB Women’s World Cup, and now expanding its presence through the VNL Bangkok stop.
As part of the partnership, both brands will benefit from strong visibility and fan engagement opportunities, including on-court branding and in-venue activations.
Per an official release, SPONSOR has brought “energy, entertainment and memorable fan experiences to volleyball audiences both inside and outside the arena” over the years. In 2026, the brand is set to raise the excitement even further with new activities and interactive experiences throughout VNL.
Hatari will also hold category exclusivity across air conditioning and fan products, helping enhance comfort and the spectator experience within the venue.
Thailand continues to be one of volleyball’s most established destinations, with a deeply engaged fan base and a strong track record of delivering world-class events. The market is seeing strong momentum for the sport, following Volleyball World’s recent strategic media partnership with Jas and Mono to expand volleyball coverage across Thailand and Southeast Asia
The SPONSOR Women’s VNL 2026 — Bangkok presented by Hatari will once again showcase elite international competition while celebrating the unique energy and atmosphere created by Thai fans.
Oliver Clarke, chief partnerships officer at Volleyball World, said: “Welcoming Hatari as presenting partner alongside the continued support of SPONSOR as title partner reflects the strength of the Volleyball Nations League platform and its ability to bring together leading brands around premium international events.
“Bangkok has consistently delivered high-quality competition and strong fan engagement, making it an important stop on the VNL calendar. We look forward to working closely with both partners to enhance the event experience and drive further impact on and off the court.”
Tickets for the Women’s VNL 2026 – Bangkok will go on sale next week.
