NEW DELHI: Sportiqo has announced the launch of a new digital campaign featuring the blockchain-based fantasy sports platform’s brand ambassador Robin Uthappa.
The campaign is aimed at promoting Sportiqo’s sports solutions and engaging with cricket enthusiasts worldwide during the ongpoing IPL season.
The digital campaign, titled, “Khel On. Trade On,” will showcase Uthappa highlighting Sportiqo’s sports technology products and services and how one can learn about financial trading by applying their skills and knowledge of their favourite sport. The digital campaign will include a series of videos on social media platforms like Instagram, Facebook, YouTube videos/shorts and other engaging digital activities to promote Sportiqo’s offerings.
“Our digital campaign is a testament to our commitment to delivering extraordinary experiences to our fans. Together, we will continue to push the boundaries of what is possible in the world of sports and online gaming,” said Anindya Kar, chief product officer and co-founder of Sportiqo.
Sportiqo marked the beginning of its operations in India in February and so far has amassed 55,000 active users after its beta launch. The company has so far raised $1.25 million (Rs 10 crores) in the pre-seed round from angel investors with a focus on user acquisition in its first phase post-launch. The cricket stock market has already covered the ILT20, and the Pakistan Super League (PSL) and is live for the IPL.
