NEW DELHI: Sportiqo has announced Indian cricketer Robin Uthappa as the blockchain-based fantasy sports platform’s brand ambassador.
Sportiqo marked the beginning of its operations in India in the month of February with a beta launch.
Speaking on the association, Uthappa said, “Sportiqo is the perfect platform where I am able to find a cohesive link between sports and technology. The stock market is something that is often portrayed as being meant for a particular segment of the audience but with Sportiqo sports fans across age groups would not only be able to learn how the stock markets work but at the same time be able to use their sporting knowledge and skills to do it in a fun and engaging manner.”
“We are delighted to welcome Robin Uthappa to the Sportiqo family as our new brand ambassador. He is one of the most exciting cricketers of his era,” said Anindya Kar, chief product officer and co-founder of Sportiqo.
Sportiqo will also launch a host of digital campaigns with Uthappa in the near future.
Sportiqo has so far raised $1.25 million (Rs 10 crores) in the pre-seed round from angel investors with a focus on user acquisition in its first phase post-launch. The cricket stock market platform is already live for the ILT20 League and Pakistan Super League (PSL).
