SPORTS TECHNOLOGY company Sportradar has announced a multi-year extension of its data and audiovisual (AV) betting rights agreement with Deutscher Fussball-Bund (DFB), the German Football Association.
The rights were originally secured as part of the company’s acquisition of IMG ARENA in 2025.
Under the renewed agreement, Sportradar acquires exclusive data and streaming betting rights for DFB-Pokal, Germany’s cup competition, worldwide outside of the DACH region, in addition to non-exclusive global media data rights. For the first time in this competition, skeletal data will be introduced to fuel fan engagement products in the same way Sportradar provides for partners including UEFA, Bundesliga and the NBA.
The deal represents the first direct agreement between the parties relating to DFB’s premium cup competition. The new agreement begins at the start of 2026/2027 and Sportradar will cover all 63 DFB-Pokal matches per season. Sportradar and DFB have previously enjoyed a longstanding partnership including content production and editorial services.
Sportradar EVP Rights and Strategic Projects Moritz Gloeckler said: “Our extension of the agreement with DFB is a key addition to our already strong portfolio of global soccer rights. With more than five billion soccer fans worldwide, there’s massive appetite for content. Through partnerships with FIFA, UEFA, AFC, Bundesliga, CONMEBOL and more, Sportradar is well positioned to create the next generation of tech driven products and services for clients to use to engage fans, reach new audiences and open fresh revenue opportunities.”
DFB GmbH director Media Rights Kay Dammholz added: “With this agreement, we are further advancing the international media rights distribution of the DFB-Pokal. Together with Sportradar, we are ensuring a professional and safe global distribution of our betting streaming rights outside the DACH region, while upholding the highest standards of integrity and unlocking additional commercial potential for our premium cup competition.”
Sportradar works with more than 100 soccer organizations worldwide and distributes the industry’s largest portfolio of soccer content including live data and audio-visual services, to a global network of 800 sportsbook operators and 1,500 media owner clients. With live action from more than 900 leagues worldwide, the offering includes 150,000 pre-match markets and 105,000 in-play markets each year.
