NEW YORK: Sportradar and Kambi have announced a five-year extension to their wide-ranging betting partnership.
The deal reestablishes Sportradar as Kambi’s exclusive supplier of NBA, NHL, MLB, and college sports data in the US market. Kambi, the leading platform provider to sportsbooks in the US, has been a Sportradar partner since sports betting became legal in the US in 2018.
Under the terms of the new deal, Sportradar will continue to provide Kambi its pre-match score data, which all Kambi’s US partners will use across sports. Sportradar will also supply Kambi with its live score data as well as its content solutions, including Live Match Trackers, for major US sports. Sportradar’s best-in-class content solutions are purpose-built to drive deeper fan engagement, in addition to customer acquisition and retention for operators. Combined, these products and services are essential for running and growing a successful sportsbook.
Kambi and Sportradar are each committed to maximizing technology to differentiate offerings, as well as upholding the highest integrity standards. These synergies between the two companies will continue to benefit Kambi’s partners, such as Churchill Downs Incorporated (TwinSpires), Penn National Gaming (Barstool Sportsbook) and Rush Street Interactive (BetRivers), in a highly competitive US sports betting landscape.
